Creating Content

Content is the reason for a website and the key to its success. Articles, photos, file downloads, blogs, discussion forums, tables, and interactive systems such as calculators and databases are all examples of content. Without content, even the best website is nothing more than an expensive but empty container.

When a website fails to reach its goals, it’s almost always due to a lack of valuable content. People need a reason to visit your website. There must be something valuable there for search engines to see and route their users to. This is why it is of utmost importance for any website owner to focus on the one thing that the website developer can’t, and that’s creating important content.

Essential content for a website includes information about the organization, a thorough description of each product or service a company offers, and essential contact information. Additional content items will likely be determined during the previous step: Making a Key Words List, along with the subsequent key words analysis.

Starting a website off with a complete set of pages filled with valuable information is the best way to start a website on the path to success. A way to continue that website down the path of success is to continue adding content to it. How this additional content is added depends on the purpose of the website. Small simple websites might only add important items to their news section. Other sites might maintain a portfolio or ‘recent projects’ section. Some sites have a blog where interesting articles are posted. Larger websites might have a support section filled with tutorials, troubleshooting guides, or a discussion forum. The important thing is that the information on your site keeps growing and changing, so search engines have a reason to continue visiting and grading your content.

Images are also a valuable aspect of a website’s content. When incorporated into the theme, images can result in a unique and professional look, something expected in today’s online world. People also want to see images of what your website offers. Whether it’s a service, a product, or information, the old adage is true: A picture is worth a thousand words.